Solutions

An innovative way to success

Teenagers are constantly ‘on line’. 94.5% of the target group declares using the Internet every day via all of the possible devices (TGI wave of research: 09.2013 – 03.2015). As they look for information and play different games there, the Internet is the natural channel of communication and a platform on which we built various components of the program.

We wanted to find an unusual form of communication and the channels tailored to the specific audience.

Our strategy was to create a national development program for the teenagers especially gifted at science, which would enable them to develop and work with the best scientists and universities from around the world. The program was supposed to be based on the tools adapted to the target group, while popularizing exact sciences and knowledge acquisition.

We developed an innovative form of recruitment to the program based on the ARG game – in Poland it had not been used for this purpose before. There were hints, traces (encrypted or in the form of riddles) and metaphors of increasing level of difficulty left in the game. It was modeled on the best recruitment programs in the world (e.g. The Government Communications Headquarters in the UK, GCHQ). Next steps (test of knowledge, shipping application documents and interviews with the Council of Scientific) allowed to choose 50 people who went to Poland’s first innovative science camp. Finally 10 winners were selected -they were awarded the main prize – a 10-month individual educational programme of consultations with experts and scholars and student grants tailored to their individual needs.

Within the program, an interactive online platform www.adamedsmartup.pl was created. The platform is regularly updated with educational videos, scenarios of school lesson and scientific articles. In addition ADAMED SmartUP gets involved in the biggest events aimed at popularizing science. The program was present, among others, on TEDxWarsaw – one of the most prestigious events meant to provoke discussions and promote inspiring ideas.