Taking constant care of the activities on Facebook, servicing the website and establishing cooperation with brand ambassadors.
We took care of Lee Cooper’s Facebook profile and we were responsible for the constant service of the website. One of initiatives was establishing cooperation with the popular band The Dumplings, which became the brand ambassador in April 2015. All the activities were accompanied by contests involving fans and supporting product sale. All these means were introduced in order to build up brand image and brand awareness among the younger target group and to support sales of Lee Cooper’s products.
From November 2014 to April 2015: