we work

Brief

Brief

Creating a true community centered around the brand and the passion for photography. This would be space, where communication for Nikon and Nikon Polska and initiatives like Nikon Academy and Szeroki Kadr (Wide Shot) could be run. Our agency was  also responsible for organising campaigns Social Ads, web monitoring and developing contest applications. In addition, we carried out nationwide actions especially using apps such as, among others: Jestem pełen emocji (I am full of emotions), Koszulka Igły (T-shirt for Igła- Krzysztof Ignaczak, the volleyball player)  Odliczanie D5500 (Countdown D5500), Jestem Nikon (I am Nikon) and Uwolnij Nikolaja (Free St.Nik).

we work

Rozwiązania

Solutions

We created communication channels on: Facebook, Instagram, YouTube, Twitter and on the blogs. This is where the influencers were used to support the initiative, however it was mostly the fans that created the communication.  

Results

Wynik

Results

We have been running communication for Nikon for over 9 years, but only in 2016 our results were:

  • 122 000 000 views,
  • 330 000 active users,
  • 16 000 new fans.

The results we managed to achieve in terms of the size of the profile, its interactivity and engagement placed us among top agencies every month:

  • 10th largest fan page in the IT / Electronics category
  • 2nd most engaging fan page in the IT / Electronics category
  • 3rd most interactive fan page in the IT / Electronics category
  • 9%  of fans involved, with an average of 3% for IT / Electronics category
  • 3rd largest fan page in the consumer electronics / household goods  category
  • 3rd most engaging fan page in the consumer electronics / household goods category
  • 4th most interactive fan page in the consumer electronics / household goods category
  • 9% of the fans involved, with an average of 5% for the consumer electronics / household goods category