Brief

Posh to be posh

ANSWEAR.com is an internet shop offering labelled clothing and footwear. It offers a huge selection of products (more than 200 brands in one place).

The task of the agency was to devise a creative concept and carry out image campaign on television. The aim of the communication activities of the autumn of 2013 was to increase brand awareness, encourage existing customers to make purchases more frequently, as well as to attract new buyers from among people who shop on the Internet and who are interested in fashion, lifestyle and good looks.