Brief
House of music
For more than 150 years BACARDI rum has accompanied people to the best parties and musical adventures all over the world. This is why the brand had developed successful cooperation with Open’er Festival, which resulted in creating the zone named “CASA MUSICA”.
Our task was to create the full concept of the arrangement of the zone and its production, including preparation of the stage design.
Solutions
Bacardi driven music
CASA MUSICA project was adapted to the requirements of bartending service, which was quite a challenge, because there were as many as 50 bartenders. We were also responsible for the technique (light, sound, multimedia), logistics, taking care of artists, as well as implementation of livestreaming of DJ sets. In addition to these we prepared unique activations for consumers, for example an application to take 360° degrees photos.
Result
Rum and music
Installation of all the elements lasted 10 days, but it was worth it as we organized as many as 13 concerts. Nearly 57 000 people had the opportunity to see livestreaming of DJ sets, and about 24 000 customers actively participated in the transmission. To prepare the drinks a ton of ice cubes and 1.5 tons of limes were used