Brief
More and more efficiently
Agency’s task was to convince the buyers that OTOMOTO boasts the highest number of offers and persuade the sellers that presenting their offer on this very website is the best way to sell the vehicle. The additional objectives were: to increase the traffic on the OTOMOTO.PL, to increase the number of downloads of OTOMOTO.PL app and to expand the group of people buying vehicles through the service OTOMOTO.PL.
Solutions
Only the best
The biggest advantage of the service being the fact that it brings together all the major car dealers (private sellers, used-car dealers and authorized dealers) was highlighted both in TV spots and during the online campaign.