Wydawnictwa Szkolne i Pedagogiczne (Polish renowned, educational publishing house) commissioned us to create an integrated campaign for ZDASZ.TO, the Internet service offering courses for junior high and high school students.
Helping to prepare for exams can manifest itself in many ways. In order to encourage students to take advantage of the ZDASZ.TO platform we chose the puckish way and created the campaign giving the most absurd and corny reasons.