Brief
Brief
Creation of contest application, which would be a place of mutual inspiration, where people could share their photographs and their passion, and where a true community of Nikoniarze (neologism, something like Nikonists) would be created.
Rozwiązania
Solutions
The new contest application consisting of 10 editions – each lasting a month – with 10 prizes for 10 winners. Moreover, selected photographs were also shared in Nikon’s social channels (Facebook, Twitter, Instagram, YouTube, Blog).
The laureates received sets of gifts and gadgets by Nikon while the winners saw their photographs shared on Nicon’s profile. This was by far the most considerable distinction, as hundreds of thousands of people could like, comment or share the awarded images and even more importantly become acquainted with their authors’ other works.
Wynik
Results
- 2 150 unique users participating in the contest
- 5 056 exceptional competition entries
- 27 106 votes cast by Nikoniarze (Nikonists)
On the Facebook page by Nikon Polska alone- 24 million views, including: 12 million organic views, 7 million viral views, 250 000 likes and entries as well as 12 000 comments