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Brief

Brief

Creating unconventional and humorous communication, tailored to the brand’s customers. Personification of the beer basing on brand communication strategies and their implementation in social media.

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Rozwiązania

Egzekucja

‘Łomża’ was personified  according to brand’s communication strategies and their representation in social media. Communication channels on Facebook and Instagram were created as well as ‘Łomża Party Hard’, the contest application for the fans of the brand where the most embarrassing party photos were to be sent. Additional initiative was a  contest  #nicniemusisz (you don’t have to do anything) which relied on thousands of fans sharing photos of them doing nothing; this way of relaxation received a new name  ‘łomż-ing’ #Nicniemusisz

Wyniki

Wynik

Wyniki

Communication for Łomża has been run by our agency for 3 years, but only in 2016 the score was:

  • 40 000 000 page views,
  • 78 000 active users,
  • 14 000 new fans.

The results we managed to achieve in terms of the size of the profile, its interactivity and engagement placed us among top agencies every month:

  • 14th largest fan page in the beer category
  • 13th  most engaging fan page in the beer category
  • 10th most interactive fan page in the beer category
  • 7% of engaged fans, with an average of 6% in the beer category