Creating a true community centered around the brand and the passion for photography. This would be space, where communication for Nikon and Nikon Polska and initiatives like Nikon Academy and Szeroki Kadr (Wide Shot) could be run. Our agency was also responsible for organising campaigns Social Ads, web monitoring and developing contest applications. In addition, we carried out nationwide actions especially using apps such as, among others: Jestem pełen emocji (I am full of emotions), Koszulka Igły (T-shirt for Igła- Krzysztof Ignaczak, the volleyball player) Odliczanie D5500 (Countdown D5500), Jestem Nikon (I am Nikon) and Uwolnij Nikolaja (Free St.Nik).
We created communication channels on: Facebook, Instagram, YouTube, Twitter and on the blogs. This is where the influencers were used to support the initiative, however it was mostly the fans that created the communication.
We have been running communication for Nikon for over 9 years, but only in 2016 our results were:
The results we managed to achieve in terms of the size of the profile, its interactivity and engagement placed us among top agencies every month: