Brief
Novelty in the offer
In the middle of a hot summer, in the network cafes Coffee Heaven and Costa Coffee new, delicious ice cream appeared. We were trusted with the task to announce this event in an extraordinary way.
Solutions
Tram #niceice
“Ting-ting” – beware of the delicious ice cream! We borrowed a tram and converted it into a cafe. And this is where we served the ice cream! Meantime, our promoters measured the temperature outside and awarded discounts. The hotter the air, the cheaper the ice cream in the cafe. The route of the tram could be followed on Facebook.
Results
The new tastes of ice-cream on offer for good
We made it! The new tastes have become a part of a regular menu and as a byproduct a wide coverage of the event was built up.