Brief

Develop a long-term communication strategy for Chilean wine Frontera and transform it into defined actions in social media. Changing the perception of wine seen as serious tipple and moving it into the world of close and direct relationships and spontaneous occasions.

Rozwiązania

Frontera embodies southern lifestyle. This is why, on Facebook and Instagram, we encourage people to celebrate everyday pleasures more intensely and more often. A distinctive graphic element of the campaign is the inverted bottle, which, as the flower of the winds indicates the direction of ‘the South’, which is also the motto of communication.

Wynik

Wyniki

Changing the image of the Frontera wine contributed to a doubling of the number of people involved and active on Frontera’s fan page. From October to December 2016 we recorded an increase of 3 000 new fans.