Creating unconventional and humorous communication, tailored to the brand’s customers. Personification of the beer basing on brand communication strategies and their implementation in social media.
‘Łomża’ was personified according to brand’s communication strategies and their representation in social media. Communication channels on Facebook and Instagram were created as well as ‘Łomża Party Hard’, the contest application for the fans of the brand where the most embarrassing party photos were to be sent. Additional initiative was a contest #nicniemusisz (you don’t have to do anything) which relied on thousands of fans sharing photos of them doing nothing; this way of relaxation received a new name ‘łomż-ing’ #Nicniemusisz
Communication for Łomża has been run by our agency for 3 years, but only in 2016 the score was:
The results we managed to achieve in terms of the size of the profile, its interactivity and engagement placed us among top agencies every month: