Brief
Brief
Creation of the contest application, where fans could show how or who with they practice łomż-ing (neologism for doing nothing white relaxing with Łomża, the beer).
Rozwiązania
Solutions
A new contest application consisting of 10 editions – each lasting a month – with 10 prizes for 10 winners. The images selected in the contest were also shared in social media channels of Łomża beer. The winners received PlayStation 4® with goggles PlayStation VR® as well as sets of gifts.
Wynik
Results
- 700 unique users participating in the contest,
- 1 250 unique contest entries,
- 15 000 likes of the entries,
- 800 comments.