Brief
Light, simple and fun
‘Old Saybrook’ (Polish: ‘Love in Saybrook’) is a play in which Woody Allen shows love problems of three married couples. The play is a brilliant mix of different conventions – comedy, absurd grotesque and crime story, which turns out to be a potent tool capable of bringing out our longings and dreams that never came true.
The 6th Floor Theatre 6 (Teatr 6 piętro) asked us to prepare a conception of the strategic and creative communication of the play. The formula was supposed to include the Internet and OOH channels.
Solutions
The rest of the story tells itself
‘The last time I was in a woman, was when I was looking around the Statue of Liberty’ and ‘I believe that somebody watches us from above. Unfortunately it is the government’- they are the original quotes by Woody Allen, which we placed on billboards, along with the portraits of the actors appearing in the play.
The effect , amplified by the mimic expressions of the actors acting out the message conveyed by the quotes helped to reflect the unique character of the play. The campaign features the following actresses and actors: Sonia Bohosiewicz, Szymon Bobrowski, Anna Cieślak, Barbara Kurdej-Szatan, Joanna Liszowska, Andrzej Poniedzielski, Marcin Perchuć and Wiktor Zborowski.
