Solutions

Conquer allegro.pl

First of all, we had to find a cheap medium. The campaign using banners was not an option and creating a dedicated website not having the campaign was pointless. The method to convey the message  needed to be interesting enough to secure effective, organic reach.  We decided that in order to enhance the chances to have the viral effect,  we had to combine the unusual performance with equally unusual medium. We decided to take advantage of already existing Internet phenomenon being hilarious descriptions of the items on auctions on the Allegro  platform. The cost of showing the item was only a few zlotys, but in return we received hosting, a reliable address and space to show any offer. Any offer meant of course every offer that was a trade offer. Therefore, we created a series of humorous absurd beach products necessary for every man who expects respect he thought he  deserved. Each of the products boasted features that made a jump into water from a great height – a typical stunt of every boy searching for peer respect- easier and more attractive. A surprising punch line waited for the amused audience at the end of the auction.