Brief
Not only for the young
After a marketing communication gap lasting a few years, Polish Radio decided to carry out an advertising campaign for the Third Program, so called Trójka (Three). Our goal was to attract younger audience and to refresh the interest amount the members of the older generations. The key message was: ‘Three’ is the intelligent radio.
Rozwiązania
Peeling geese
WE developed cooperation with David Podsiadło, the young star of Polish music scene and two well-rounded virtuosos: Artur Andrus and Zbigniew Zamachowski. These ideas were meant to show, in a funny and rather abstract way, that ‘Three’ is the radio, which never airs nonsense. The only exception: in advertisements.
KTR1 x Bronze