Brief

New and green

We were asked to launch a new brand of the category Home and Garden, offering a wide range of products for plants in gardens, at the garden plots and or on balconies.

Our task was to create a creative and strategic concept of the brand, its name and complete visual identity, including the design of packaging for a wide range of products. In addition we developed a newspaper advertising campaign and organized a meeting for both journalists and the biggest key customers CIECH Sarzyna.