Solutions

The global premiere of the event took place at the Silesia Ring circuit. It was the first event in this format conducted by the brand.

It was attended by guests who could test their skills behind the wheel of Lamborghini cars, spend time together and get to know each other better. The group of invitees was accompanied by qualified staff under the guidance of an instructor from Squadra Corse, the Italian motorsport department of Automobili Lamborghini.

For the event, all the components of the event, from the clothing to the track infrastructure to the accompanying evening meeting and overnight stay in a 5-star hotel, were arranged in a manner appropriate to the standards and prestige of the Lamborghini brand meeting the highest demands and expectations of the invited guests.

We built track driving formulas that allowed for unforgettable moments behind the wheel, but also the sharing of emotions and impressions on the fly with other participants. The agenda gave participants time to share their insights after each round of driving, so we built not only their engagement with driving and a positive perception of the event, but also of the Lamborghini product and brand itself.