The campaign had two phases.

In the teaser phase, we invited people who have an interesting passion and want to share it with a large audience to participate.

We used Facebook and Instagram posts (static, carousels, animations, instastories) to promote the campaign, and referred anyone interested to a dedicated landing page.

The teaser phase was divided into two parts. First, we encouraged people to showcase their passion, and in the next part, we revealed which famous musician would be performing in our video.

In the second stage of the campaign, we selected the most interesting enthusiasts and then recorded a music video, which premiered on Youtube.

The video was promoted on social media – on the brand’s channels and on the channels of our stars; from the participants to Miły ATZ.

In addition, we prepared separate mini-campaigns for each of the winners on Jäger’s channels – these included Facebook posts, posts and stories on Instagram and backstage material.