Brief
Brief
For Vision Express, 2022 was a year of change in marketing strategy – from communicating as a medically perceived company to a brand that is close to its customers.
Our task was to show that Vision Express is open to the consumer and it is the consumer that it focuses on in its communication – their needs, their goals, their dreams. Caring for the eyes of its customers, the brand wants to be closer, build partnerships and encourage frequent contact. It wants to say – dear consumers, we are about you and for you!
Solutions
The basis of the new strategy is the platform, based on the claim ‘See you at Vision Express’. It is both friendly and ‘offer’ at the same time – it not only builds a friendly image, but also encourages contact with the brand in a warm way.
The new platform was introduced by a video in which Vision Express encourages its customers to enjoy life through healthy eyes. To be closer to beautiful places, good moments, important people, to see more and experience more of everything going on around them.
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