Brief

The change in Vision Express’s communication strategy was related to the expansion of the target group. Until now, the brand had been associated mainly with the older group, 55+. Generation Z rarely appeared in briefs or as characters in scripts. Our task was to shoot a video for the web and social media platforms and show avant-garde models of frames for the young target group.

Rozwiązania

Solutions

We have prepared a video with a fashion character and music video narrative. Full of energy, symbolism and color, which are appropriate for the young target group.

Result

Enthusiastic reactions from the target group. Comments like: But how is that? Is this a Vision Express ad? It looks very fashionable! Great concept and execution!