Brief
Brief
How many years, so many discounts is Vision Express’ flagship campaign. Previously, it was aimed mainly at an older group of consumers, 55+.
Our task was to rejuvenate the target group and show a story that would fit in with the new platform – close to people, their needs, their dreams and their everyday lives.
Solutions
The ‘Age’ spot is the first of the product campaigns created as part of the new ‘See you at Vision Express’ platform.
In the story we tell, we emphasise the fact that there is something important to see at every age. It doesn’t matter whether you’re a teenager or a ten-year-old, good eyesight is essential! Because it is worth noticing everything that is going on around you – and is important, interesting, necessary….
The campaign also included print, OOH and radio advertising.
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