Cacharel

Café Amor

we work

Beginning

Brief

Cacharel Amor is a fragrance that is a tribute to the hottest feeling. It is a fragrance that most wonderfully captures the state of euphoric falling in love.

 

This slogan became our obsession. Our aim was to transfer the value of fragrance, creating a new and unique experience. We wanted to reach every woman longing for love.

we work

Solutions

In collaboration with L’Oreal’s Paris headquarters, we created a unique concept that became one of the most exciting events of the season. Our inspiration was the fragrances from the brand’s latest collection, Yes I Am. This bold collection, using sensual, floral and fruity notes, presents itself in surprising guises and thus creates appetising fragrances.

We invited the Mr Pancake restaurant – the cult and most instafrendly place in Warsaw – to collaborate. The result of this unusual collaboration was Cafe Amor.

We carried out a total metamorphosis of the interior and the menu!

We created colourful graphic materials to decorate the place, as well as prepared a special space with a wall for recording materials e.g. for social media, and this is only a part of the attractions that awaited the customers. All elements of the event, from the interior design to the activities to the menu with the iconic pancakes, referred to the brand’s products.

We created an unusual world in which one could experience unusual sensations of smell and taste.

Result

Concept has been a success thanks to.

-an original set design that you could fall in love with.
-a zone that encouraged people to share the experience with others on social media
-a menu specially created for the event
-perfume testers and samples available to customers