Solutions

The premiere of such a large brand deserved a unique setting, so we started our activities by finding a location in an ‘instafriendly’ climate, consistent with the visual identity of the brand. We divided the event into 3 sessions: for make-up artists, women’s media and the most popular beauty influencers in Poland, so that each person could get to know the products, talk to brand experts and take advantage of all the event attractions. The star of the event was IT Cosmetics’ Global Brand Ambassador – Shannon Pirie Charles, who introduced the portfolio, demonstrated its benefits with a make-up demonstration and talked about the idea behind the creation of the brand.

The agency was also tasked with recommending a local ambassador from among Polish lifestyle influencers. The choice fell on Elwira Rogoda from the blog jakonatorobi.pl, who has been working with IT Cosmetics ever since.