Brief
BACKGROUND
It’s beautiful to create beautiful things, and on a grand scale. An example of this is our campaign for NEONAIL, which covered a dozen or so European Union markets, as well as Great Britain and Turkey.
Solutions
Idea and implementation
The activities under the slogan “Trust Your Glam” promoted eight new colors of hybrid nail polishes from NEONAIL with a flash effect, which are characterized by luminous particles. The main element of the campaign was a spot presenting the power of the inner glow of the heroines. The inspiration for the creative concept was the Sparklecore trend.
Everything that women exude, i.e. passion, creativity, joy, is emphasized in the spot by the unique flash effect of NEONAIL nail polishes. The heroines share positive energy, freedom and inspire their surroundings.
As part of the campaign, versions of the spot were created: 30″, 15″ and 6″ as well as a photo session. The campaign was visible on the Internet and in points of sale. The spots were produced by Cheese Film.
Wynik
The campaign included the creation of 30″, 15″ and 6″ versions of the ad, as well as a photo session. The campaign was visible on the Internet and in points of sale. The spots were produced by Cheese Film.