Brief
Background
Sony is a brand that values both the creators and the consumers of music. The brand’s mission is to provide the purest sound experience and ignite emotions in fans while listening to their favorite artists.
Our goal was to create a campaign to introduce the ULT POWER SOUND series, which includes three speakers — ULT TOWER 10, ULT FIELD 7 and ULT FIELD 1 — and ULT WEAR wireless headphones.
Solutions
Idea and implementation
As part of the campaign, the first Polish Sony brand ambassador in the audio category was one of the most valued rappers of the young generation – White 2115. For its needs, we prepared 5 spots in which, together with the rapper, we created dedicated, completely different virtual worlds – from the roof of an industrial skyscraper, through brutalist underground, to a location straight from Mars.
Four of the films present the most important features of the new headphones and speakers, and the fifth presents the entire series collectively.
Our project was awarded a silver Sword in the KTR 2024 competition in the Craft Video, Visual Effects | FX category.
KTR