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Background

On August 9, “ABOUT YOU” officially launched on the Polish market. The launch of this ambitious and fast-growing brand is accompanied by an outreach media campaign, the planning, coordination and execution of which is the responsibility of Walk Creative. This is our next international client in the portfolio!

“ABOUT YOU” is a sales platform founded in 2013 in Hamburg, which, with its execution momentum, successfully competes with the largest players in the e-commerce market. The idea behind “ABOUT YOU” is simple. To nie trendy tworzą modę – Ty to robisz. Cytując naszych copywriterów, którzy układali hasła do kampanii: “At About You, we love how and what you wear, because fashion is About You.”

The platform’s launch in Poland was preceded by an incredibly intense teaser campaign. The main part of the campaign features singer and songwriter Krzysztof Zalewski as the lead voice.

We are proud to have had our fair share of participation in this campaign. The large reach and diversity of online and offline media will give it the opportunity to be one of the most noticeable campaigns, and the interesting creation and unique in category message will allow it to remain really long in the memory of the audience, says Rafal Lampasiak, Strategy Director at Walk Creative.

The campaign is being carried out on TV, press, radio, Internet and outdoor. SzutSzut Studio is responsible for producing the spots. Value Media is responsible for media buying.