Solutions

PR support for all product campaigns since 2018, including Ptasie Mleczko® redesign, launches of E.Wedel ice cream and Mocno Mleczna chocolate, as well as Christmas and Easter campaigns. Each of these was accompanied by meetings with journalists, creative dispatches, numerous advertising and editorial collaborations with publishers, coordination of the press office and the realisation of recordings at the E.Wedel Chocolate Factory.

PR activities are also oriented towards the promotion of important initiatives for the brand. Among the most important were: the cooperation of E.Wedel with Omenaa Foundations within the framework of the projects: ‘Every shirt helps’ and “Every poster helps”, the organisation of a competition and a photo session with Omena Mensah, PR support for the charity action of selling Czekotubek in Rossmann shops, events for employees and consumers during events organised at the Factory: Night of Museums 2019 and Chocolate Weekend 2018 and 2019, partnerships and sponsorships: the Joy 2019 Influencer of the Year Gala, the Telekamery 2019 poll and the Maciej Zień ‘Mojo’ 2019 show, as well as special projects: the Winter with Wedel action during PGE Zimowy Narodowy.

In terms of brand communication, the agency’s tasks included coordinating branded content projects: the promotion of the series Receptura, based on the history of the Wedel family and broadcast by TVN in September 2021, or podcasts dedicated to the brand’s history on the channels of well-known creators: Justyna Mazur, Karol Paciorek or Rafał Gębura.