Brief

Providing comprehensive PR services, communication of key projects and events and ongoing strategic consulting while positioning the Empik brand as an expert in Polish culture and a dynamically growing marketplace with a broad product offering.

Solutions

Positioning

The PR activities carried out by the agency are based on an efficient brand press office, which develops press releases, cross-sectional articles based on analytical data, Q&A documents, timelines and infographics. Empik’s brand communication focuses on developing relationships with journalists from cultural, lifestyle, horizontal, parenting and local media through 1:1 meetings or creative dispatches.

One of the biggest brand events we face every year is the Empik Bestsellers gala. The event attracts a crowd of artists, musicians and stars of the Polish cultural scene every year, and consequently also the media, which we watch over both before, during and after the gala.

Our portfolio of activities also includes constant communication of author meetings, coordination of advertising and editorial cooperation, contact with research agencies and external experts.

Results

Year by year, the activities carried out for the Empik brand are recording better results. An example of this are the results achieved by the Empik’s Bestsellers project, which is covered by more and more media every year, increasing its reach by a dozen times over the course of 3 years.